Welcome to Zeller Tire

Zeller Tire and Auto Center was founded in 1952 by the Zeller family. After over fifty years and three generations of Zellers, the Center has become very popular in Connecticut, especially in the areas of: Litchfield, Hartford, Burlington, Harwinton, Canton, Avon, Bristol, Winsted, Bantam, and Thomaston.

At Zeller Tire and Auto Center, we offer a comprehensive selection of tires to meet all your driving needs. We carry leading tire brands, including: Michelin, BFGoodrich, Goodyear, Bridgestone, Continental, Cooper, Firestone, Fuzion, General, and Pirelli. From all-season tires and all-terrain tires to electric vehicle tires and run-flat or PAX tires, there's a tire for everyone at Zeller Tire and Auto Center. Experience exceptional service and value with us today.  

I NEED TIRES

Key Tire Benefits

Trail-Terrain T/A

Light Truck/SUV/CUV

Adventure-ready when you need it.

  • Designed for CUVs, SUVs, & Light Duty Pickups
  • Severe Snow Rated
  • 60-Day Satisfaction Guarantee
  • Mileage warranty: 60,000 miles. See warranty for details

All-Terrain T/A KO3

Light Truck/SUV/CUV

Legendary toughness, made tougher.

  • Designed for CUVs, SUVs, & Pickups
  • Severe Snow Rated
  • Baja Champion
  • 60-day Satisfaction Guarantee
  • Mileage warranty: 50,000 miles. See warranty for details.

g-Force Phenom T/A

Performance

Delivers exhilarating ultra-high performance in wet and dry conditions.

  • Optimized for Extreme Handling
  • Exceptional Wet & Dry Performance
  • Style That Commands Attention
  • 60-Day Satisfaction Guarantee
  • 6 Years Standard Limited Warranty. See warranty for details.
I NEED TIRES

What Customers Say About BFGoodrich Tires

DISCLAIMER

*Offer valid for residents of the United States only who purchase from a participating dealer located in the fifty (50) United States, District of Columbia (“U.S.”) and U.S. territories (Puerto Rico, Guam, and U.S. Virgin Islands) (“U.S.”). Purchase must be completed between 7/10/2025 and 7/22/2025. Limit of one (1) redemption request ($100 or $50 Visa® Reward Card or Visa® Virtual Prepaid Card) per purchase of four (4) new select of the following BFGoodrich tires: $100 Visa® Reward Card or Visa® Virtual Prepaid Card valid on purchases of a set of four (4) new select BFGoodrich g-Force COMP-2 A/S Plus, g-Force Phenom T/A, g-Force Rival S, or g-Force Rival + tires. $50 Visa® Reward Card or Visa® Virtual Prepaid Card valid on purchases of any other set of four (4) new BFGoodrich passenger, light truck, or UTV tires. Qualifying purchases of four (4) tires cannot include retailer offers in violation of BFGoodrich Tires Promotional Guidelines, including but not limited to: Buy three (3), get one (1) free or any similar combination (e.g., Buy two [2], get two [2] free), or the functional equivalent (e.g., Buy three [3], get the fourth [4th] for $1; or get 25% off a set of four [4] tires). Limit of three (3) redemptions per household. Must be at least 18 years of age or older at the time of purchase to be eligible. All requests must be received by 8/22/2025. Please allow four (4) to six (6) weeks for the delivery of the $100 or $50 Visa® Reward Card via mail. Please allow three (3) to five (5) weeks for the delivery of the $100 or $50 Visa® Virtual Prepaid Card via email. Sales to Original Equipment manufacturers, fleets, wholesalers, and business accounts and purchases for resale are not eligible for this promotion. Purchases from warehouse clubs (e.g., Sam’s Club, BJ’s, Costco), mass merchandisers, and national retailers (e.g., Discount Tire and Big O) are excluded from this promotion but may be eligible for coverage under a store-specific promotion (see individual store[s] for details). This offer is only valid on purchases from authorized and participating BFGoodrich Tires dealers and is not stackable with any other BFGoodrich Tires manufacturer offer (for example – An eligible purchase can only be submitted to one BFGoodrich Tires manufacturer promotion; subsequent submissions of the same purchase will be disqualified). Cost of mounting, balancing, valve stems, applicable taxes, discounts applied at checkout from a retailer, etc., are not included in determining the purchase amounts under this promotion. In addition, purchases from any nonparticipating dealers are not eligible for this promotion. Tampering with, altering, or falsifying purchase information constitutes fraud. All decisions made by MNA, Inc. (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, state, and local laws and regulations. BFGoodrich Tires reserves the right to modify or discontinue this offer, products, and/or services at any time for any reason. No cash refunds. Please retain copies of the materials you submit. All requests become the property of MNA, Inc. and will not be returned. BFGoodrich Tires is not responsible for any lost, late, stolen, damaged, misdirected, incomplete, incorrect, or illegible mail. No postage-due requests. For questions regarding this promotion, please call 1-800-233-5961 Monday through Friday between 8:00 a.m. and 8:00 p.m. ET. Please reference the 2025 BFGoodrich Summer Promotion when calling. Offer may not be assigned, traded, sold, combined, or stacked with any other BFGoodrich Tires manufacturer offer. THIS OFFER IS NOT VALID WHERE PROHIBITED OR RESTRICTED BY LAW.

BFGoodrich Tires Visa® Reward Card is issued by The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted. Reward Card expires six (6) months after issuance. No cash access. The Bancorp Bank, N.A., Member FDIC. The Bancorp Bank, N.A. does not endorse or sponsor and is not affiliated in any way with any product or service offered by BFGoodrich Tires.

BFGoodrich Tires Visa® Virtual Prepaid Card is issued by Pathward®, National Association, Member FDIC pursuant to a license from Visa U.S.A. Inc. The card may be used everywhere Visa debit cards are accepted online in the United States, US Virgin Islands, and Puerto Rico. Visa is a registered trademark owned by Visa International Service Association. Virtual Prepaid Card expires six (6) months after issuance. No cash access.

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